Airport Signs are Scary
Unless you have been holidaying on the moon, you have probably noticed that there has been a bit of a general downturn in the economy. Doom mongers have almost been prophesising the end of life as we know it. (Although, to cheer you up slightly, houses are beginning to sell again in our village and some companies I know in marketing have noticed an upturn in the last two weeks)
Imagine then walking from the gate through the walkway to get onto a plane at Heathrow and seeing signs for HSBC. The bank is a heavy advertiser at airports in the south and even as you taxi to a stand you see their familiar logos. The current advertising has a rather fearful figure with the word underneath “scary.” Never has that word and banking seen more appropriate than at the moment. And they probably don’t even realise it.
Just like RBS. At Edinburgh airport, you walk down similar walkways to get onto your plane and the message next to their logo is “Make it happen” Well in many ways they did.
But I don’t want be reminded by advertising of what messes the banks have contributed. What’s the betting the next advertising from them is “We got it wrong; we’re sorry?”