The End of the Last Minute Holiday
In Barcelona away from the rain we’ve been having this week, travel agents who are members of ABTA (Association of British Travel Agents) have been gathering for their annual conference.
Some are saying that the era of the last minute holiday is ending. We will all have to book well in advance to get we went. Now this has been heard time after time after time and whilst the industry might well love the idea, it isn’t going to happen. Well not completely.
It has always been the case that if you have school age children you are trapped into holidaying during school holidays. Therefore, there has always been some necessity to book in advance because a lot of destinations fill up. Except those that are not so popular and that will surely continue to be the case. But if you want a particular week in a particularly popular place, waiting till the last minute is unlikely to get you a deal. The price may even go up.
So why does this topic come up so regularly. It’s wishful thinking that there will never be last minute deals. Some companies eg laterooms and lastminute.com built their businesses on this fact.
So treat what you see on TV and in the media with a pinch of salt. If you look hard enough there will be something.
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