Article Archive for 6 December 2009
No this isn’t the heroics of airmen in 1940, this is what Tourism Ireland has called their campaign on persuading us to visit Ireland in 2010. And they are putting their money where their mouths are. They will be spending nearly €13 million, (say £11.5 million) to get us to go there. And that doesn’t including smaller sums that Dublin and other places might spend.
This is a big campaign by any standards and one factor surely behind it is the downturn that Ireland suffered during 2009. But Ireland has a number of hurdles to overcome not the least of which is how expensive Ireland has become over the years. Dublin is now seen as more expensive than London so to address that head on is a fairly brave affair. One of the key themes of the advertising that will hit us just after Christmas is a price led campaign stressing value for money.
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