Where the Experts say You’ll Holiday
Just before Christmas, we mentioned a few ideas that some of the experts thought would flourish in 2010. Today we have the thoughts of another four groups on what they think, ABTA, IPK, STA Travel and the Intercontinental Hotels chain. You might remember that Mintel thought it would be another year of the staycation with days out and weekend breaks becoming more prominent. And Euromonitor forecast the rise of pop up hotels which could be assembled (and taken down) quickly and which would offer inexpensive accommodation.
ABTA (Association of British Travel Agents) says that Sri Lanka, Mexico and Thailand will see more tourists from the UK than they had in 2009. All these of course had problems that ended in 2009 so you would expect a bit of a bounce back. South Africa will see more because of the football World Cup as will Istanbul because it is the European City of Culture this year. It thinks the US will see more visitors due to TV and film tie ins so it expects Jamie Oliver’s recent “American Road Trip” to encourage more visitors. The big US potential however will be in Orlando where Universal is due to open it’s “The Wizarding World of Harry Potter” which is the only Harry Potter theme park anywhere in the world. But in the light of the attempted attack on that US flight on Christmas Day, will the US lose some of its appeal? Closer to home sees promotions to attract us to the White Coast which stretches from the west of Alexandria in Egypt along towards Libya. Given how successful Egypt has been over the last few years, this looks a winner.
IPK who surveyed on behalf the big German travel trade show, ITB said there were so many uncertainties that accurate forecasts were difficult. It thinks car travel will rise at the expense of airline travel and that rail might enjoy a recovery. Like ABTA it sees North Africa and far away destinations as being more appealing to tourists.
STA rather than forecast took to listing its top 10 “must see” destinations for 2010 which isn’t really the same thing. Capetown and Mexico City are in the list but so is Los Angeles, Dubai, Hong Kong, Berlin and Tokyo. STA caters for the student and younger market so their choices are not objective for the whole travel market.
Intercontinental believes that the staycation will still be popular in 2010 and highlight Turkey, the Middle East, Moscow and St Petersburg will be hotspots (but they have just opened hotels in the last two.)
One place not mentioned by any of the four was Costa Rica. This central American destination is a favourite with North American tourists and now that Thomson/First Choice are running direct flights their muscle should ensure that it becomes popular.