For those of you living in the London you are about to be deluged by Taiwanese advertising as they try and persuade more of us to visit their country. Only about 45,000 of us currently visit Taiwan each year and they want more of us to go there. So, for the next 6 weeks or so, you’ll not only see posters at tube stations you’ll also see 75 taxis carrying the same message, visit Taiwan.
They are using the slogan, “Where else but Taiwan,” as they try to get across the fact that they are not very well known.