Last week CD-Traveller mentioned that this was the time of awards. At the same time as the British Travel Awards, the awards they call the Oscars of travel, the World Travel Awards, were announced. Unlike the British awards, I don’t think the consumer has much say in these.
There were 118 awards announced and many are geared to the luxury element; those hotels and places that most of us only dream about. So, being envious, I’ll skip most of those.
London was named the World’s leading destination and Welcome To Yorkshire (the name of the tourist authority) was given the award for the best marketing campaign. The only other UK winner was the BBC World News which was given the top award for “Leading TV Channel for Travelers.” (When I travel, there doesn’t seem to be much time for TV!)
Abu Dhabi Tourism Authority was named the leading tourist board and Incredible India from India Tourism was awarded the prize for the leading destination marketing campaign (which sounds very similar to the Yorkshire win.) Jamaica was awarded the leading cruise destination and Mauritius, the leading island destination. The best website was felt to be that of Barbados which uses the strapline “Totally Barbados.” The most romantic destination was Maldives and the leading beach destination was thought to be Montego Bay in Jamaica.
Sharm-El-Sheikh, that Egyptian resort that now sometimes seems like the location for sun worshipping Brits to go to won for leading entertainment center and dive resort.
To get to most of these destinations, you have to fly. Heathrow didn’t win for best airport. Nor did any British or Irish airport. That went to Singapore and if you’ve been there you can understand why few would object to that.