What’s in a name?
I recently returned to live in London, having spent the last five years chasing the sun. The city has changed considerably since I last called it home – witness the massive redevelopment of Stratford and much of east London, the Oxford Circus Diagonals (which have helped make shopping and strolling along Oxford Street so much more civilised), the rise of art from a minority interest to a prime pastime- and the capital’s new found affection for the acronym.
When I left London in 2005, we simply had Soho. Fast forward to 2011 and the capital has embraced NoHo (the area north of Soho), SwoHo (so hip-it-hurts South west Soho) and now, NoGo. Despite its misleading name, NoGo – used to describe the area north of Goldhawk Road in west London’s Shepherds – is, by all means, the new destination du jour. Thanks to the arrival of Westfield and the award winning gastro pub, the Princess Victoria, No Go is no longer seen as Notting Hill and Holland Park’s down trodden sibling.
But for how long will NoGo, remain the new ‘must go’? Given London’s new found love of acronyms, we’re willing to bet it won’t be long…