A few weeks back the government launched Britain’s first domestic advertising campaign – at the cost of £4million – which saw Stephen Fry and friends wax lyrical about the UK.
Their message? Holiday at home in 2012 or as Rupert Grint remarks: “Why go all the way to Bondi when you can come to Bridlington?”
While I can’t help but think that the Harry Potter star is bigging up Bridlington just a tad too much, I agree that the UK shouldn’t be overlooked as a holiday destination. It is worrying that an alarming number of Brits know the inside of Benidorm airport better than they know Bridlington.
Having wasted hours over the weekend searching for these so-called deals, we’re no longer feeling quite so certain. There are deals to be had, true, but they come wrapped in terms and conditions. For instance, families will lose out as offers over the school holidays are few and far between (the likes of Lords of the Manor in Julie Waters’s coveted Cotswolds are only offering 20.12 percent off the bill until July 27). Meanwhile, many of the properties impose a minimum stay.
In the TV ad, Rupert says that Anglesey “isn’t just for Wills and Kate” but the restrictive terms and conditions mean that it might not be for you either. At the end of the day, the sad truth is that it remains easier to score a bargain with the big tour operators, Expedia and et al. Check with your travel agent.