New York’s big ambition
The Big Apple’s mayor, Michael R. Bloomberg, and NYC & Company announced at International Pow Wow (the travel industry’s premier international marketplace and the largest generator of travel to the United States) in Los Angeles, a new goal to generate US$70 billion in economic impact from travel and tourism by 2015.
Building on a new visitation goal to attract 55 million visitors in this same time period, NYC & Company continues to expand its efforts with particular focus on attracting international visitors, who account for 50 percent of direct tourism spending.
Sounds ambitious in these tough economic times, right? Perhaps but never underestimate the pulling power of the Big Apple. Case in point? In 2011, New York not only met but exceeded its goal to attract 50 million visitors by 2012 – a year ahead of schedule and a first in New York City history – and remains the most popular US city destination for international visitors, the nation’s number one port of entry and the number one city destination for tourism spending.
“The announcement is another reminder of the important role tourism plays in New York City,” said Mayor Michael R. Bloomberg. “Every visitor that comes to our City and every dollar they spend are critically important to our economy. After reaching a record-breaking 50 million visitors last year and setting our sights on attracting 55 million visitors by 2015, New York City is working hard to remain the favorite destination for visitors from around the world.”