Staycations still hot
Times may be tough but Brits are refusing to give up their summer holiday – according to Travelodge’s annual holiday index, published earlier this week.
The hotel chain surveyed 5,000 British adults to investigate their summer holiday intentions and discovered that 41 per cent of Britons are holidaying at home this year (up 6 per cent on last year) with the average week’s holiday costing £433.47 (up £10.78 on last year). This investment is set to benefit the UK tourism industry by £8.7bn (up £1.5bn on last year).
The travel report also revealed that 48 per cent of Britons will be taking four domestic breaks this year with Cornwall. Edinburgh and the Lake District the top three summer staycation destinations for 2012.
The annual holiday index also revealed that a third of adults are reliving their childhood and taking a traditional British seaside holiday this summer. Thirty per cent of Britons are taking a UK city break and a quarter of Britons are planning to explore the British countryside but just one in ten Britons are taking a thrill seeking theme park holiday.
Nearly half of British adults (49 per cent) have waited until now to book their summer break due to financial budget constraints. Sixty five per cent of Britons have had to make major sacrifices – including not going out for a meal or drinks with family and friends and buying cheaper groceries – in order to afford a holiday this year.
Grant Hearn, Travelodge chief executive said: “It’s fantastic news that the Staycation is going to be bigger than ever this year despite British household budgets being attacked by a second recession. Our research highlights even in difficult financial times, Britons will make the necessary sacrifices in order to have a summer break. I guess everyone needs something to look forward to during these difficult times.”
“2012 is such a momentous year for British tourism and it’s a great bonus that the economy will be further boosted by £8.7 billion due to more Britons holidaying at home this summer”.
Further findings from the report revealed that over a third of British families (36 per cent) are breaking up their traditional one week Staycation holiday into three shorter breaks, at different locations this year; so that their children will think they have gone on lots of holidays.
A third of Britons are using their Staycation break to catch up with family and friends. One in ten Britons reported that taking a UK weekend break with friends was cheaper than a night out at home, while a quarter of couples surveyed stated they are taking more UK short breaks, so that they can spend quality time together.
Findings also revealed that 72 per cent of Britons will travel to their Staycation break by car. Just 12 percent will go by train, whilst four per cent will choose to travel by coach and six per cent will opt for air travel.