Three regions of Germany as yet perhaps largely unknown to UK travellers will be promoted as ‘The cultural heart of Germany” by the London based German National Tourist Office during 2013.
Presentations from representatives from Saxony, Saxony-Anhalt, and Thuringia, were heard during the annual German travel writing awards lunch held recently in the impressive setting of London’s historic Trinity House.
Later Klaus Lohmann, director, German National Tourist Office, UK and Ireland, told CD Traveller’s
Robin Nowacki: “These combined regions of offer, as Cultural Heart of Germany, music, culture and countryside at its best, plus superb cuisine. Next year Germany is celebrating the 200th anniversary of Richard Wagner’s birth with many events – all shown on www.germany.travel
– and a new Wagner Route in the region which is a must-see”.
Saxony, Saxony-Anhalt, and Thuringia, to the west and south of Berlin, were part of the former East Germany during Cold War times, but as this writer can vouch from personal experience, these regions have undergone a remarkable transformation over the last 20 years, and now offer a first rate tourist product.
Attractions familiar to the majority of the UK’s public such as the city of Dresden, and Colditz Castle, are waiting to be discovered along with those less well known.
Ursula Schild, press spokesman, for Saxony-Anhalt spoke to CD Traveller about the attractions of her part of the ‘Cultural Heart’: We have four UNESCO World Heritage Sites, the Quedlinburg, the Bauhaus and Master’s Houses in Dessau, the garden kingdom of Dessau-Wörlitz and the Luther sites in Wittenberg and Eisleben. “Guests can also discover the Romanesque road with 80 Romanesque sights, 43 Garden-Dreams and the Sky Paths with the original of the Nebra sky disc”.
While Saxony’s marketing and sales manager, Christina Czach, sums up the ‘Cultural heart’ thus: “The states of Saxony, Saxony-Anhalt and Thuringia offer a unique wealth of culture. Attractions like Wartburg Castle, Eisenach. Visitors can walk in the steps of famous personalities like the composers Bach, Handel or Wagner and explore cities like Dresden, Leipzig, Weimar, Erfurt, Halle and Magdeburg.
As a joint tourism initiative the ‘Cultural Heart of Germany’ offers themed and tailor made programmes, provides information on this outstanding destination and assistance to the travel trade”.