NYC & Company announce ‘Neighbourhood x Neighbourhood’ campaign
Mayor Bloomberg and NYC & Company announce ‘Neighbourhood x Neighbourhood’ campaign inviting travellers to explore travellers to explore New York City’s five boroughs
Mayor Bloomberg and NYC & Company, New York City’s official marketing, tourism and partnership organisation, have announced Neighborhood x Neighborhood, a new initiative designed to support local businesses and encourage tourism in neighbourhoods outside traditional tourist locations across the five boroughs. Starting today with Bushwick, Fort Greene and Williamsburg, Brooklyn, NYC & Company will promote neighborhoods each month as a visiting points of interest for New Yorkers and the more than 52 million visitors who travel to New York City each year. More and more travellers are visiting boroughs beyond Manhattan, and in just the past six years, 72 new hotels have been built outside of Manhattan alone.
“Visitors to New York City should know that in every borough of our great city, there are neighbourhoods with great restaurants, shops and cultural institutions,” said Mayor Bloomberg. “We’ve focused on bringing more tourists to neighbourhoods outside of Manhattan, and it’s paid off with more hotels being built and tourism-related economic activity happening in those boroughs. Our neighbourhoods are what make New York City unique, and visitors who explore the boroughs beyond the beaten path are sure to be rewarded with unforgettable, only-in-New-York experiences.”
“Under Mayor Bloomberg’s leadership the tourism industry in New York City continues to prosper and is an important pillar of our five borough economic development strategy,” said Deputy Mayor Robert K. Steel. “With more hotels, attractions and transportation options than ever before, Neighborhood x Neighborhood will encourage visitors from across the globe to take advantage of the value, affordability and accessibility of neighborhoods in all five boroughs and keep New York City at the forefront of attracting new and repeat visitors.”
“Whether a local, first-time traveller or repeat visitor to New York City, Neighbourhood x Neighborhood will offer up a number of unique suggestions on what to see and do here,” said NYC & Company CEO George Fertitta. “Highlighting a combination of popular attractions, hidden gems and off-the-beaten-path activities, we are going to broaden the common perception of our City while disbursing visitor spending among our local businesses.”
As New York City’s landscape of over 90,000 hotel rooms, 25,000 restaurants and over 31,000 retail trade establishments (supporting 356,000 leisure and hospitality jobs) continues to grow, the City strives to meet its new goal of welcoming 55 million visitors by 2015, generating US$70 billion in economic impact. With Neighborhood x Neighborhood, NYC & Company aims to encourage the influx of visitors to explore neighbourhoods, attractions and hotels outside the traditional tourist locations.