ABBA: The Museum
Last night was the official opening of ABBA: The Museum and three of the four, Bjoern Ulvaeus, Frida Lyngstad and Benny Andersson appeared to open the five storey museum. The other member of the famous four – Agnetha Faeltskog – was over here in London promoting her first new album in years. In the first year, the museum’s authorities are hoping for 250,000 visitors which seems a little conservative given the appeal of the group. What should be certain is that tours and cruises to Stockholm will contain an excursion to the museum as part of their regular offerings.
Entry to the museum is timed (like it is for the Harry Potter Experience) with half-hourly intervals. An adult ticket will cost 195 SEK (about £19.20) and a child under eight will be charged at 50 SEK. (about £4.90) for this price you also get entrance to the Swedish Music Hall of Fame and the History of Swedish Popular Music. The nearest tram and bus stop is Liljevalchs/Gröna Lund and the nearest boat stop is Gröna Lund. If you fly in to Stockholm’s Arlanda Airport you’ll find promotional material there.
The visit to the museum starts with a film by Jonas Åkerlund, which will be shown in a 180 degree cinema room. The visitor will then go on to Gamleby Folkets Park, which will symbolize the start of the members’ careers in the ‘60s. The exhibition then progresses via Brighton in 1974, the song writing cottage on the island of Viggsö, Stig Anderson’s office, Owe Sandström’s tailor studio, arenas around the world, Björn and Agnetha’s kitchen, and the legendary Polar studio. And the visitor will do it together with Björn, Agnetha, Frida and Benny who, in the museum’s audio guide, will tell the story about their time in ABBA, developed in collaboration with the writer of the Mamma Mia! manuscript, Catherine Johnson.
The museum is open from 10am until 8pm each day during the summer months and from midday till 8pm at other times.