Credit crunch - does the uncertainty stretch to your holiday
This post stems from a dinner table discussion on the impact of the credit crunch. A guest (not known for his reticence) was confidently stating the end of the holiday industry as no-one would be spending money on getting away for a week or so. And it is hard to make a cast iron argument against this given the current uncertainty…..but not that hard.
It seems to me that a holiday has become something of an inalienable right over the last 10 years. So providing the low cost carriers survive (no certain thing in the long term with oil prices as they are….even despite recent reductions) and that there is a competitive industry out there offering great value deals, then it’d seem reasonable to assume that we will continue to get away from it all as a tonic to all the doom and gloom we seem set for over the coming years. A quick Google search found this recent article on Travelmole to support my view and this older article from The Telegraph will be an interesting point of comparison next summer.
Perhaps the credit crunch will encourage the next spate of innovation in how to offer customers more value – let’s hope so.
http://www.travelmole.com/stories/1131933.php
http://www.telegraph.co.uk/news/uknews/1970474/Financial-crisis-Credit-crunch-fails-to-stop-our-summer-holidays.html
It seems to me that a holiday has become something of an inalienable right over the last 10 years. So providing the low cost carriers survive (no certain thing in the long term with oil prices as they are….even despite recent reductions) and that there is a competitive industry out there offering great value deals, then it’d seem reasonable to assume that we will continue to get away from it all as a tonic to all the doom and gloom we seem set for over the coming years. A quick Google search found this recent article on Travelmole to support my view and this older article from The Telegraph will be an interesting point of comparison next summer.
Perhaps the credit crunch will encourage the next spate of innovation in how to offer customers more value – let’s hope so.
http://www.travelmole.com/stories/1131933.php
http://www.telegraph.co.uk/news/uknews/1970474/Financial-crisis-Credit-crunch-fails-to-stop-our-summer-holidays.html

1 Comments:
Other things may be ditched when economic bad times hit but holidays are resilient. having lived through the collapse of ILG at the turn of the 1990's and Court Line before that, the holiday still was important to people, maybe as a way of getting away from the gloom,- like chocolate sales which increase when there are tough times.
Ways in which holidays are taken might alter but the holiday break will still be wanted by most people and that seems to be borne out by the fact that bookings for next year and going well. XL, Zoom, Fitura and others may have gone and some of the weak providers may disappear over the next few months but there will be plenty of others.
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