Articles tagged with: Ireland
As part of the Jump into Ireland campaign, Tourism Ireland is building on its 2012 campaign of getting us to visit Northern Ireland. Last year it was all about the Titanic centenary. This year the province has another big event to celebrate; the fact that Londonderry is the first ever UK capital of culture.
Whilst we have had a pile of bad news about the UK in the last week, Ireland has been pushing their country as hard as they can to persuade us to go there. Almost daily press releases arrive showing that Ireland is featuring in more TV programmes. It all illustrates the benefits, the appeal and the ease with which you can spend holidays or shortbreaks there.
With the budget less than a fortnight away the travel trade is boosting its attack on how high APD is and how damaging it could be for jobs and the economy if it stays at its high level. They have been boosted in that one of the few countries in Western Europe to retain such a tax has got rid of it. Ireland has removed it because it was seeing reduced tourism coming into Ireland and fewer air passengers both of which meant the tax was not raising net money but costing the economy instead. Will George Osborne, the Chancellor, take heed?
Last Summer all those holiday destinations where they had the euro didn’t do quite as well as they expected. Because the pound was weak against it, we chose areas with different currencies that had not declined as much or where we felt we got better value for money. Turkey and Egypt spring to mind.
Ireland suffered despite a campaign last May/June to get us there. !5% fewer Brits went there last year and since 50% of tourists to Ireland come from the UK it is a vital market to them. Now that the pound has strengthened against the euro will we be more likely to visit Ireland again?
Last November there was a further increase in the Air Passenger Duty (APD) we UK based flyers pay. Next November it will go up yet again. In Ireland a similar tax is blamed by Ryanair for a substantial fall in the number of people visiting there and its decision to maintain quite so many planes at Dublin. It has concerned some countries that their tourism is being affected so the Netherlands has abolished the tax.
The UK is one of the most heavily taxed, if not the most heavily one for airline flights. But it doesn’t only hit people in the UK. Because of the high cost, overseas countries that rely on tourism for substantial national income are worried we won’t travel there.
No this isn’t the heroics of airmen in 1940, this is what Tourism Ireland has called their campaign on persuading us to visit Ireland in 2010. And they are putting their money where their mouths are. They will be spending nearly €13 million, (say £11.5 million) to get us to go there. And that doesn’t including smaller sums that Dublin and other places might spend.
This is a big campaign by any standards and one factor surely behind it is the downturn that Ireland suffered during 2009. But Ireland has a number of hurdles to overcome not the least of which is how expensive Ireland has become over the years. Dublin is now seen as more expensive than London so to address that head on is a fairly brave affair. One of the key themes of the advertising that will hit us just after Christmas is a price led campaign stressing value for money.
Every August, some 20,000 tourists flock to the town of Bunol (in the Valencia region of Spain) to hurl large, red squishy tomatoes at one another. La Tomatina – the world’s largest vegetable fight – is a full blown fiesta and in the week building up to the battle, Bunol is filled with fireworks, food, street parades and parties. However the undisputed highlight of the festival is the tomato fight which takes place between 11am and 1pm on the last Wednesday in August.