That was one of the comments from the chairman of the National Showcaves Centre which won Best Attraction at the Swansea Bay Tourism Awards Last Week. He made the comment in an interview to the South Wales Evening Post.
What did he mean?
That, like detergent, the more people see adverts and stories about a destination or attraction the more chance of people going there.
Just as well then that there are tourism awards both local and national that let CD-Traveller tell you who get voted winners so you have an idea where to stay and visit when you go travel.
The National Showcaves are on the western side of the Brecon Beacons and offer 10 attractions in one including probably the most well known, the Dan-yr-Ogof caves. The other winners included Go Ape for the Best Visitor Experience Award and Pontardawe Festival in the Best Festival and Event Award. Not yet 10 years old there are now 22 Go Ape adventure sites in England, Scotland and Wales. The aim is simple, To go out and have fun be it on ropes, singles of whatever. The company now even has a site in the US and probably this time next year will have more adventure locations scattered across the world
The Best Large Hotel was The Dragon in Swansea and the Best Small one was The Bluebell in Neath. Best B&B was The Barn in Margam Best Caravan or Camping Site was Nicholaston Farm in Penmaen on the Gower. Best Self Catering Accommodation was won by Oldwalls Leisure whose idea of self-catering is a little different from that of most people. They provide 5-star self-catering at the places in the Gower. For the Best Meal Out, the Britannia Inn in Llanmadoc overlooking the Loughor estuary won and the King Arthur Hotel in Reynoldston won the Best Pub award.
So, like detergent, these winners are brought before you. Dare I say that they will clean up now that you are aware of them?